With an extensive background spanning over two decades in the creative industry, I have had the privilege of collaborating with a diverse array of clients, ranging from consumer retail to business-to-business solutions. My experience encompasses a spectrum of industries, including automotive, medical, residential, retail, hospitality properties, and many more.
Drawing from this wealth of experience, I possess a deep understanding of client needs and goals, excelling in bridging the gap between their aspirations and the needs of their customers. My unwavering belief in the importance of user-centered design and accessibility guides my approach – elements that are indispensable in reaching and sustaining a devoted audience.
Recent Work
Prometheus Apartments Inc. is a real estate development and management company known for its commitment to creating exceptional living spaces.
My Involvement:
Brand Exploration
Creative/Art Direction
Creative Team Feedback and Oversight
Time and Budget Management
Collaboration and Communications with Strategy, Project Management, Development and Client
Although Prometheus had well-established brand guidelines to start from, its CEO desired an ambitious new vision for the brand; a site that would allow for easy scanning of the pages, letting their beautiful photography tell a bigger story with fewer words.
In collaboration with Prometheus’ VP of Marketing, I created a new look in alignment with the CEO’s ideas
Golub Capital
Golub Capital stands as a prominent and award-winning direct lender, leveraging extensive expertise as a private credit asset manager. Their commitment is centered on cultivating enduring, mutually beneficial partnerships with both investors and private equity sponsors.
My Involvement:
Brand Exploration
Creative/Art Direction
Creative Team Feedback and Oversight
Time and Budget Management
Collaboration and Communications with Strategy, Project Management, Development and Client
Looking to elevate their brand and establish themselves as thought leaders in the industry, Golub sought help with creating a completely new vision for their website. The solution was a modern interactive experience that would set them apart from their competitors.
The challenge was to capture complex ideas and distill them into simple, effective and engaging content, tied together by a common thread. Thus, new visualizations were created, playing off their tagline, “Raising the Bar.” In some instances, a gold line was used as an accent, while in others, a combination of white and gold circles represent Golub and their interaction with clients and lenders.
Additional Work
Additional Projects
NRG (National Research Group) is a global insights and strategy firm dedicated to understanding business, building trust-based partnerships, and helping create innovative solutions for challenges.
User Experience Design Brand Exploration and Guidance
Creative/Art Direction Creative Team Feedback and Oversight
Time and Budget Management
Collaboration and Communications with Strategy, Project Management, Development and Client
Zeta Global specializes in data-driven marketing solutions, utilizing insights to help businesses achieve strategic success.
User Experience Design Brand Exploration and Guidance
Creative/Art Direction Creative Team Feedback and Oversight
Time and Budget Management
Collaboration and Communications with Strategy, Project Management, Development and Client
